Croatian Online Media Discourse about the Initiative "Be Manly" - Mainstreaming of Conservative Ideas

Rad se bavi odnosom hrvatskih online medija prema konzervativnim idejama koje promiču članovi pokreta Muževni budite. Ovi aktivisti za muška prava predstavljaju novost u hrvatskom javnom prostoru ne samo zbog ideja, nego i zbog načina prosvjedovanja – ritualiziranih javnih molitvi. Zato je bitno istražiti kako ih predstavljaju i doživljavaju mediji. Rad to otkriva ispitujući stavove i sudjelovanje u mainstreamingu ideja tog pokreta pet online medija (Index.hr, Jutarnji.hr, 24sata.hr, Večernji.hr, Dnevno.hr). Metoda istraživanja je kritička analiza diskursa koja nudi korisne alate za otkrivanje stavova u medijskim tekstovima. Istraživanje je utvrdilo da Index.hr i Jutarnji.hr prema aktivizmu dijele negativan stav, a 24sata.hr, Večernji.hr i Dnevno.hr pozitivan. Svi mediji sudjelovali su u mainstreamingu konzervativnih ideja. Rad je ovime otvorio temu medijskog izvještavanja o aktivizmu za muška prava u Hrvatskoj te pokazao otvorenost hrvatskih medija prema mainstreamingu tih ideja, ali uz ideološku pristranost.The paper deals with the attitude of Croatian online media towards conservative ideas that are promoted by members of the “Be Manly” movement. These men's rights activists represent a novelty in Croatian public space not only because of their ideas, but also because of the way they protest – performing ritualized public prayers. Thus, it is important to research how they are represented and perceived by media. The paper reveals this by examining the attitudes and participation in mainstreaming of the ideas of the movement in five online media (Index.hr, Jutarnji.hr, 24sata.hr, Večernji.hr, Dnevno.hr). The research method is critical discourse analysis, which offers useful tools for discovering attitudes in media texts. The research has found that Index.hr and Jutarnji.hr share a negative attitude towards the activism, while 24sata.hr, Večernji.hr and Dnevno.hr share a positive attitude. All media participated in mainstreaming of conservative ideas. Thereby, the paper has opened up the topic of media reporting on men’s rights activism in Croatia and has shown the openness of the Croatian media towards mainstreaming those ideas, but with an ideological bias